Food that people know from films and series and want to cook themselves
I'm Massi, a food creator from Munich. Not your usual recipe video: I turn dishes and food moments from anime, films and series into social media content that people recognise, comment on, share and want to cook themselves.
Views and audience: as of 26 September 2026, the last 90 days, all channels combined. Followers last updated on 6 October 2026.
Packages Usage rights Request the media kit For restaurants and hotels →
Brands I have already worked with
From big brands to a family business. Every collaboration ran on my own channels, and I produced everything myself.
One video that is four things at once
Dishes people know from films and series get recognised straight away. That gives people something to talk about in the comments. Because I really cook everything, it does not stop at watching. My community speaks German and likes to try things out.
Pop culture+Food+Social storytelling
Two campaigns that have run
Paid collaborations on my TikTok channel. You can watch both videos right here.
Hellmann’s
Burger inspired by the Krabby Patty, with sauces from Hellmann’s
Almette
Snack no Jutsu, a cheese roll in the style of Naruto with Almette cream cheese
A second video for Hellmann’s, a potato salad like grandma used to make, reached 191,000 views on TikTok. I can send you the screenshots from the analytics on request.
What clients wrote afterwards
Excerpts from messages after finished collaborations. I do not say here who they are from. You can get the names and the original messages on request.
“We especially value your personal approach: storytelling and emotion create a real connection.”
Brand clientFood, 2026“Your video meets all the requirements, thank you for the great collaboration.”
Agency clientCampaign, 2026“The result was really strong, we are very happy about the collaboration.”
Brand clientHousehold, 2026Reach
Of those, TikTok 36,010, Instagram 22,050, YouTube 6,862 and Facebook 1,968. The audience is between 25 and 44 years old, more on that in the next section. As of 26 September 2026, the last 90 days (29 June to 26 September), all channels combined. I can send you the screenshots from the analytics on request.
Who you reach with it
Across all platforms combined. The core is adults between 25 and 44 who look for quick, affordable everyday recipes. Women and men are roughly balanced. The anime dishes also bring in people who otherwise cook very little.
Gender
Age
Region
Figures from the analytics of my channels for the last 90 days, as of 26 September 2026. The ranges exist because the channels differ. I can send you the exact breakdowns as screenshots on request.
Why brands team up with me
I connect your product with a dish people know from a film, series or anime. That turns advertising into a video people like to watch.
Food and kitchen
Groceries, drinks, kitchen products, household appliances and delivery services. Your product becomes part of the dish or helps with cooking it.
Entertainment and games
Streaming, games, anime and manga. I cook dishes from your title, IP-clean or with cleared rights.
Everyday life and lifestyle
Retail, consumer goods, fitness food and events. Planned and shot for TikTok and Instagram from the start.
IP-clean or officially licensed
I know my way around pop culture and food storytelling, and I run campaigns either IP-clean or officially tied to a franchise, if the rights are in place and cleared.
IP-clean
A pop culture inspired campaign with its own creative execution and a deliberate distance from protected franchise elements.
Officially licensed
Possible if the brand or rights holder brings the necessary rights and approvals. The price depends on scope, rights clearance and production effort.
A guide for your budget
Everything from one source, from the idea to the finished video: concept, shooting in 4K, editing, colour grading, subtitles and publishing. One round of revisions per platform is always included. I also produce photos and videos if you only need them for your own channels. I shoot in Munich and worldwide by arrangement, if the costs for travel, flights and accommodation are covered.
SINGLE FORMAT
Included:
- 1 TikTok or 1 Instagram Reel
- 1 story slide with link
- Concept, shooting, editing and subtitles
- 1 round of revisions
- Numbers for the video after 30 days
- YouTube Short optional
REACH PACKAGE
Included:
- 1 TikTok
- 1 Instagram Reel
- 2 story slides with link
- Concept, shooting, editing and subtitles
- 1 round of revisions
- Numbers for the video after 30 days
- YouTube Short optional
CAMPAIGN PACKAGE
Included:
- 1 TikTok
- 1 Instagram Reel
- 3 story slides with link
- YouTube Short included
- Link in bio for 7 days
- Reminder story on the last day
- Concept, shooting, editing and subtitles
- 1 round of revisions
- Numbers for the video after 30 days
The prices are a guide. The final price depends on scope, production effort, usage rights, exclusivity and the complexity of the campaign.
| Also possible | Price |
|---|---|
| Video or photos only for your own channels, without posting on my side, usage period by arrangement | from €500 |
| Own upload of the video on your social media channels, 12 months | on request |
| YouTube Short | from +€350 |
| Raw footage | from +€450 |
| Paid media / usage rights for ads | from +50% of the creator fee for 30 days |
| Whitelisting / Spark Ads | individual |
| Exclusivity | individual |
| Officially licensed IP campaigns | individual, depending on scope, rights clearance and production effort |
| Integration in a long YouTube video | on request |
| Several videos or a whole campaign | separate offer |
| Contacts in Munich, introductions to locations, events and people from my network | on request |
All prices are net, plus VAT. Invoice with 10 days to pay. How usage is regulated is explained in the next section.
Clear agreements for both sides
We agree on usage rights upfront, openly and to suit each collaboration. That way it is clear from the start where, for how long and within what framework the content can be used.
Always included, at no extra cost
- Publishing on my own channels, labelled as advertising
- The post stays online for at least 3 months, longer by arrangement
- One round of revisions per platform before publishing
- Native repost and share functions of Instagram and TikTok
- Sharing and linking in your stories
Agreed separately
- Own upload of the video on your social media channels, 12 months
- Paid media
- Spark Ads and whitelisting
- Website and email advertising
- Screens, displays and print
- Exclusivity
- Use by other companies or partners
- Extended usage period
Four terms that are not the same thing
Usage is set for an agreed purpose and period. There is no unlimited usage in time. When the agreed time is over, you take the video down from your channels again. Changes to the content that alter the message or the effect, we agree on together beforehand. Since I am in the video, the permission only ever applies to the agreed purpose. Passing it on or use by other companies is only included if it was expressly agreed.
How a collaboration works
Invoice with 10 days to pay. Usage rights always apply for an agreed period.
No products I do not stand behind. No made-up statements about taste. No advertising without labelling. I choose my collaborations carefully to keep the trust and credibility with my viewers. No barter deals for brand collaborations and no pure commission models.
What brands want to know beforehand
Usually two to three weeks from confirmation to publishing. I am happy to look at urgent deadlines on request.
Yes. You see the video beforehand and check that everything is right for your product. One round of revisions per platform is included. How I tell the story and when the product appears is my decision. That is the only way it feels real.
At least 3 months, longer by arrangement.
Yes, we put every collaboration in writing. For smaller jobs an order confirmation by email is enough.
Yes, with VAT shown separately and 10 days to pay.
No. I only work with brands I stand behind and that suit me.
If a shoot has to be cancelled, for example because of illness, I let you know as early as possible, at the latest one day before. We then make it up within 14 days.
In Munich and worldwide by arrangement, if the costs for travel, flights and accommodation are covered.
Hi, I'm Massi
I come from Munich, I have been cooking on camera since 2023 and I do it in German on purpose. I was born and raised here and I want to give something to exactly the people who are at home here. I am not a trained cook. I taught myself how to cook.
In 2024 my video of Sanji’s curry from One Piece took off. Since then my path has been clear: food from stories that you can really cook yourself. I do the concept, shooting, editing and subtitles myself.
I learned about responsibility early. I lost my father when I was 17. As the oldest son I was the only one who could work afterwards, and I provided for the whole family. I am a trained retail salesman and I went self-employed at 18. After that I spent many years in sales for big mobile and internet providers. So I know what agreements, deadlines and targets mean.
At the end of 2024 I gave up sales because I wanted to do something I fully stand behind. That is also how I choose my partners today. Everything you see here I built on my own: the videos, the photos, the recipes and this website too. With me you have one contact person, from the first message to the finished video.
Do you have a restaurant or hotel?
There is a separate page for that with the restaurant package, the MassiEats Check and everything about hotels.
Let's talk about a collaboration
Write me a short note about what you have in mind. I will get back to you with an idea and an offer. Three details help: which platforms the video should run on, in what period, and whether it will also run as a paid ad. The email draft asks exactly that.
The fastest way to reach me is WhatsApp or email at contact@massieats.com. You can reach me by phone through WhatsApp, and I am happy to share my direct number once things get concrete. With the media kit I send you numbers and screenshots from the analytics.